For those of you not able to attend ISMTE's meeting in Baltimore, here's a taste from August 4's invited speakers:
Kent Anderson of NEJM and the Scholarly Kitchen blog alerted us to the importance of social networking for journal publishers. Might seem unlikely at first, but when our users are discussing publications on Twitter, Facebook, and blogs -- perhaps our publications ought to be out there, too (does your journal have a Facebook page???). To get an idea of out what's being said about your titles, go to Twitter.com and search on your journal's name; you might find a few surprises. With barriers to entry for these media at practically nil, Kent argues there is low risk in experimentation and high risk (i.e., obsolescence) in not giving it a try. Ultimately, you may understand your customers and the value of your content in ways you had never imagined.
Peter Binfield of PLoS One helped us envision the future of online publications, where they're all online-only, HTML supplants .pdf, publishers move closer to their users, and articles become more important than journals (and rating systems change). New toys, tools, technology, semantically enhanced articles, and online interactivity will create an environment of experimentation, where the "version of record" will come under discussion. -- And in a lot of ways that future is at our doorstep. Check out these sites recommended by Peter: ICEROCKET.com, friendfeed.com, authormapper.com
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It was a terrific meeting and I'm now back home letting all the new ideas we heard about sink in and take root. Kent Anderson has posted an audio interview with Jason Roberts, ISMTE President, on his great blog, The Scholarly Kitchen - done impromptu in the lunch line on his iPhone to show how easy it is to do a podcast and put online.
ReplyDeleteKent ended his post with a nice comment about our new society: 'The ISMTE is a growing organization with an interesting, engaged, and savvy membership. It was a pleasure speaking with them. "